Finding and Keeping Great Tutoring Clients (Part 3): 5 Approaches for Rejuvenating Long-Term Client Relationships


There will always be an ebb and flow with your tutoring clients.

Some will do one-time classes; others will work with you for months or even years. For the latter, it can be easy to become comfortable and used to working with this client as status quo.

It is important to make your long-term clients feel valued and special as much as the day they signed up to work as a team with you.

Here are 5 approaches for revitalising long term client relationships:

  1. Special client anniversary pins. Providing your clients with a special coloured pin for each year they work as a team with you is a unique gift and a show of appreciation. They can also be a point of conversation between your client and other families.
  2. Client appreciation packages. As the one-year mark (or another long-term milestone) approaches, provide these families with a special appreciation package. It could be something as simple as a card, client resources or a tutoring voucher. Customise each and watch your client smile.
  3. Long-term clients’ appreciation event. Online or in-person, send an invite to long-term clients inviting them to an appreciation event such as a luncheon. A delicious meal, a couple of door prizes and it is a wonderful chance to network with your long-term clients.
  4. Thank you letter. It is understated how powerful a heartfelt personalised letter of thanks can be.
  5. Surprise “Thank You” video. Imagine the thrilled reaction on your client’s face(s) when they open their inbox and see a video of their child’s achievements and a thank you from you to them. What a great way to give your relationship a boost. Also, as a secondary effect, this video might be shared and seen by other parents and guardians, a wonderful testimonial.

Thank you everyone for your participation in this three-part series.

As always, make it a great day.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Related Posts

How to Incorporate Spaced Learning...

Cindy Palmer, Founder of STEM Tutoring based in Washington State, has a handy tip to help you embed spaced practice…

Why the Time to Focus...

Quite why it's taking us this long to get Sean McCormick onto the podcast, we will never know. But now…

Giving Students the Tools for...

Autonomy, responsibility, self-direction. These are basic tenets of Henry Dingle's educational philosophy. In this slightly longer episode, find out why…
About Us
group photo of
Qualified Tutor is a grassroots movement led by tutors and school-leaders to raise standards in the tutoring profession with the QT, a flexible yet comprehensive qualification and quality mark designed to enable and empower motivated tutors.

Let’s Socialize

Share on facebook
Share on twitter
Share on linkedin
Share on email
Popular Posts